A personal branding project I designed to represent myself, featuring a bold colour clash which aims to convey a sense of playfulness. As part of the research stage of this project I asked my friends what words they would use to describe me as a person; some of these were ‘bubbly, funny and caring’. I aimed to mirror these characteristics within my brand identity by using a bold yet fluid tyepface. The curved aspect to the letters convey a fun but also friendly, informal feeling. The ‘L’ and ‘R’ are the first letters of my first and middle name which paired with a clashing colour combination. I wanted to express my love of colour through this project and also use two contrasting shades to portray how I am not one to follow the crowd and enjoy being different to the norm.