A visual Identity for a new start up selling artist made textural and printed pieces including woven wall hangings, silk scarfs and prints. The name ‘kache’ derived from the French word ‘Cache’ translates to hidden, which is why I wanted to include sparkles within the logo aimed to convey this meaning and to symbolise some sort of hidden treasure. The handmade pieces sold under the brand ‘kache’ follow a muted colour scheme with an organic feel, which reflects my reasoning for using the neutral pink and brown hues.
The typical clientele of Kache is female between the age of 18-40 which is why it was important for the brand to retain a sense of femininity and youthfulness.