A branding project for a business which focuses on aiding individuals to improve their wellness and mental health by taking simple steps and implementing habit changes, such as using mindfulness and meditation mindset techniques and practices.
For this logo I chose two typefaces, a sans serif and a script font. It was important to create a brand identity which conveyed a friendly but also professional service, I felt that both these typefaces fulfilled this requirement, due to the fluidity of the letters. The use of the lotus flower was utilised as a symbol of the purity of the heart and the mind which illustrates the purpose of the business.
The colour scheme of the brand also symbolises a sense of serenity, originally designed utilising a blue colour scheme, we eventually decided on a green scheme which pairs well with the message communicated.