A branding commission for a roofing company; the simple roof motif paired with the type communicates the service which the company provides with clarity and simplicity. I chose a rounded edged typeface for the ‘FGE’ to mirror the curves of roof tiles. The idea of containing the type within the triangle which suggests the shape of a house, communicates the fact that the business is family run and prides itself on being a reliable and approachable company. The sense of approachability is also conveyed through the warm orange hue which is paired with the grey, enabling the brand to retain a sense of sincerity.