This playful project was designed to represent Emily as an illustrator and also her work. Emily’s work is very female focussed taking inspiration from female suggestive imagery. The general ethos of her work promotes a carefree fun attitude, with a hint of sass. I initially explored various fun, feminine imagery such as heart shaped sunglasses, lipstick and underwear however I decided to use a loveheart for the brand’s logo due to the girly, playful vibe it possesses, whilst still retaining a sense of minimalism. The colour choice was made as I felt it emphasised the already highly feminine aesthetic, with the colour contrast adding an element of sass.