Chroma is a digitally printed textiles collection designed using Adobe Illustrator for my final project as part of my BA in textile design. The collection is based upon Chromayoga, a multi sensory yoga practice based in Shoreditch which combines light therapy with colour to create an immersive yoga experience.
The main focus of Chroma concentrates on pure and intense colour, this is reflected within the colour palette. As well as colour it also focuses on light, mainly artificial coloured light and the energy it provides us with. To illustrate this energy, abstract and linear shapes are combined with intense colour to create a bold and fun collection designed for activewear.
This combination enables the collection to possess a sense of fun and excitement. Chroma is targeted towards women of any age who possess a fun and quirky sense of style who wish to carry this through when working out.
Photos taken by Stephanie Sian Smith